Target: anyone writing for the internet (e.g. blog posts, web contents, articles)
In this How to Create A Website: Writing Posts Visitors Love to Read tutorial, you will learn how to plan and compose your posts and articles so that visitors will love to read. The keys to attracting visitors to read your posts are relevancy and usefulness.
How to Create A Website?
Learning by doing is the best form of education. You are strongly advised to create your own website now if you do not have one, following this guide on how to create a website within an hour with only four simple steps involved:
- Choose a domain
- Set up a website host
- Install the website software – WordPress
- Website design with themes and write posts
Tips on Creating Posts that Attract Visitors
1. Be relevant to the content of the post
Don’t write a title just to attract visitors, you need to deliver on the promise. People are wary of titles like “You can earn a million instantly with your website by reading this alone”. Building up the proper expectation by making use of a relevant title and delivering on it, your website will be loved by your visitors.
2. Include the specific benefits readers will get after reading your post
The American Writers & Artists (AWAI) proposes the 4-U writing approach to make a piece of writing attractive to readers. We can make use of the same 4-U principle to make your titles compelling:
- The title must promise something Useful to your readers (e.g. to solve a nagging problem for good, to earn more money)
- The title should hint at a sense of Urgency to the readers (e.g. limited offer, the earlier the better)
- The benefit(s) should be Unique among other alternatives (e.g. the only way to …, don’t waste time on …)
- The title should be able to describe the above in an Ultra-specific manner (e.g. instead of “how to speed up your website”, use “how to speed up your website by 30%”)
If your article teaches absolute beginners how to create a website fast, you can title in as “How to Create Your Own Website in An Hour – No Skills Required”. If your article is about quick fixes or improvements for WordPress, you can give the title “10 quick fixes to improve your WordPress website speed by at least 50%” or “10 speed improvement tips for WordPress websites 90% website owners do not know”. Better still, you may even double the benefits by listing 2 related benefits side by side like “How to work less and earn more”.
3. Use the same keywords people use to search for the topic
When in Rome, do as the Romans do. The same goes to writing article titles. You should do researches on the keywords people use to find your topic and include those in the title. The free keyword research tool of Google Adwords is an excellent tool for you to know how many people search for a topic with which terms (You will need to sign up a Google Adwords account if you do not have one, don’t worry, this is free). You can then use the same terms in your title to match the expectations of the readers. Plus, the search engine will regard your article to be more relevant too.
4. Arouse curiosity
People are naturally curious. If you can write a title that can arouse their curiosity, there is a high chance they will click on the link to read through it. Upworthy is an expert in take advantages of this skill. The editors of Upworthy try to discover sharable videos on the internet and write “obscure but interesting” titles to lure visitors to watch the videos. You might write titles like “This website contain awfully good articles for website owners”.
5. Sample Effective Title Templates
The following are some proven title templates that you should try to understand why they are so successful in getting the attentions of the readers.
- Why ____ ?
- Who Else Wants ___ ?
- How to ___ and ___
- Top __ ways to ___
- The Secrets of ___ / Little Known Ways to ___
- Build a ___ You Can Be Proud Of
- What Everybody Ought to Know About ___
- Do You Make These Common Mistakes ___
- The Lazy ___’s Way to ___
- ___ Warning Signs of ___
- Warning: ___
6. Use your creativity
But don’t follow any set rules, don’t just copy from other “proven” titles. You need to make use of your creativity. For example, if you write a top 10 list post for WordPress plugin, the ordinary title would be “The Top 10 WordPress Plugin to Drive Traffic to Your Website” which is okay, but making it “The Top 10 WordPress Plugin to Drive Traffic to Your Website, The Ninth One Is Especially Effective” is much better.
1. Unique and valuable
Don’t write just because you need some contents on your new website. Write with an aim to produce a unique and valuable piece of article that could not be found anywhere. Do a lot of researches. Explain your topic in a new angle nobody have done before. Make your posts extraordinary, each time, every time.
2. Make it easy to skim
People don’t actually read on a screen the way they read a book. Most of the time, they would just skim through the post. Help visitors skim through your posts to extract information they want easily by:
- Making use of headings and sub-headings
- Using short sentences (only one comma) and paragraphs (around 4 lines)
- Using bullet points
- Highlight important phrases with bold and/or italic format
- Using everyday language
- Or, writing a list article like “10 Proven Ways to Attract Visitors to Your Website”
3. Write as if to an old friend
Use the same tone you write to your friends in your website writing. Be personal, sincere and friendly. Write as if you are having a dialogue with your readers. You might even invite them to share their experiences or queries in the comment section.
4. Make use of suitable graphics or videos
The internet is not limited to text. You are highly encouraged to add suitable and relevant graphics or even videos to provide multi-sensory dimensions to your posts. The reading experience will be richer and more interesting. Human’s brain processes visual information at a rate 60,000 times faster than reading text. This explains why infographics are so popular.
5. Introduction, topic sentences and conclusion
Building a structure to your posts will allow your visitors to understand the points you are making more readily. The introduction paragraph can be used to set the stage of what to expect from reading through the post. For each subsequent paragraphs, the use of topic sentences (the first sentence of every paragraph) can organize your thoughts in a clear and concise way. Finally, the conclusion will leave a clear memory on the mind of the readers.
6. Link to your other posts
Whenever appropriate, link your contents to other posts you have already written to further explain the concepts or to provide extra resources. This will not only encourage your visitors to read more posts from your website but also make your post more informative. The technique is also called “internal linking”.
7. Proofread your writing (and again)
Make sure your writing is free from grammatical and spelling mistakes. It is fast and easy to write a post on your website, but you should treat every post seriously. The mistakes might break the trust your visitors might have on you.
1. Include a “Further Reading” section
The further reading section can point visitors to the right direction to gain exposure to more detailed information on the same topic. If your visitors would like to do more researches on the topic, they will know where.
2. Include an author bio box
The inclusion of a bio box and the photo of the author will add a human touch to your posts. You will soon be seen as an old friend by your readers. People are more forgiving with friends.
Conclusion: Writing Website Posts for a VIP
After you have created your own website, you will need to add contents to the website. Treat your every post as a letter you write to a very important person. Take it seriously. Explain everything you know about the topic in an easy-to-understand way. And most important of all, make it the most valuable piece of writing of the topic in the world, each time, every time. In this way, you can create a website that’s loved by your visitors.
Create your own website by following the 4 simple steps described in the How to Create A Website Guide and start publishing quality posts!